6 Steps to Private Label Success With Dietary Supplements
1. Understand Your Brand
How you define your brand? Who is your target audience? You will want to have an in-depth understanding of your target audience and their concerns.
Understanding your brand before running your business will influence every other step of your business plan, from the products you choose to how the products should look like. This will make all of the following decisions much easier.
2. Create Your Brand Image
If you don’t have a logo for your business yet, then this is what you need to do next. You will want to create a unique logo that represents your brand, whether you design the logo yourself, have a family member or friend who can do it, or use any of the design services.
You may want to match the graphic and colour code based on your brand and target audience. This can ensure that your branding carries the correct tone through the marketing mediums, for example, product label, website, or a social media page, etc.
The private label manufacturer you choose should be able to incorporate your logo onto the label along with all of the appropriate product information so that you don’t put your brand at risk by having incorrect (or illegal) information on your products.
3. Plan How You Will Market and Sell Your Products
Next, you will want to decide on the marketing mediums to be used to reach your target audience. For instance, if your brand is aiming to fulfill the needs of younger population, you may want to launch a heavy marketing campaign on Instagram or Facebook.
Once you have decided where you’ll be selling your private label supplements, you may need to start figuring out the resources that support your marketing campaign. If you plan to have an online presence, you may need to work on the photos or videos that carry product information so that you can share with potential customers. If you want to sell in your fitness center or healthcare office, you will want to have space to display your products, and maybe some leaflets that customers can take home with them to review.
4. Legally Set Up Your Business
You want to make sure you are operating a legal business, so you may want to register your business or company with Suruhanjaya Syarikat Malaysia (SSM) and that you will be protected should anything adverse occur.
You may also need to obtain licenses, permits or approval letter from other relevant authorities before running your business.
5. Decide What Products You Want to Offer
The market for dietary supplement and natural products are huge and still growing at an unprecedented rate. There are supplements to target every condition in different dosage forms within this blooming industry and you may want to think about how to make your private label brand stand out amongst competitors before you decide which products you want to offer.
The exclusive formulation along with professional packaging design will help you to pique interest and keep your customers happy. You may want to start with a small investments of several key products that strike the balance of values and goals of your brand. If those initial products are successful, you can slowly add more private label products to round out the line.
6. Research and Choose a High-Quality Private Label Supplement Manufacturer
There are many reasons to go with one manufacturer over the next, but finding a high-quality private label supplement manufacturer is important, especially when you want to kick start your brand.
Choosing a private label manufacturer that can understand your needs, provide unbeatable services and establish a long-term relationship with, will lighten your worries in the journey of building your brand.
